An independent study of the UK's leading property portals - July 2020 - Jan 2021

Portal performance

Lead quality

Conversion rates

new instructions

property leads

A new independent report, published by , highlights a significant variation in lead quality from the UK’s leading property portals. The report analysed leads from a diverse range of estate agents across the country over a six month period, providing unique insights into the quantity and quality of sales, lettings and valuation leads.

The research found that Zoopla offered the best value for money per converted lead with an average cost of £83.92, while OnTheMarket’s cost per converted lead was almost twice as expensive at £161.76.

Analysis of valuation leads showed surprisingly low conversion rates to new instructions.

Lou Quinn, of Homehere said “We published this data to bring some transparency to the ongoing conversation around portal performance.

A full downloadable copy of the property portal research can be found here: Download the report here


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